South Africa as a brand is a promise and shared idea that is unique, with a distinctive character, personality and identity that is special.
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Book Review: Five Reasons Why Place Brands Fail
Place branding cannot be achieved merely through promotion and advertising
Seven scores to test the readability of your content.
Here is our unsolicited advice during this pandemic lull; the future of destinations is in content/inbound marketing. Please let’s make our content readable.
Seven ways to use content for adaptation in an evolving world
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.
A new age of Tourism in Africa
There has never been a better time for African destinations to rethink the tourism model.
Balala was right on Naomi Campbell
Lupita does not owe the destination anything but if we are to look keenly, she is well positioned to be domestic tourism brand ambassador than an international brand ambassador.
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