July 15, 2021
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Good day, and welcome to Notes on Place Branding. It’s Thursday, July 15. I am […]
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South Africa as a brand is a promise and shared idea that is unique, with a distinctive character, personality and identity that is special.
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Africa’s places and destinations are unique in nature. They have an image, an identity, and a distinct ambience. They carry a mix of experiences that stand out like the exotic fragrance of a single flower different from another.
Every nation, every county, every city has within it the power or the lack of it to affect business, careers, tourism, entertainment and investment in a positive or negative way. Our job is to create unique identities for places driven by their special offerings while managing their reputation so that they can deliver profit to businesses, attract the best talent, deliver memorable experiences to tourists and better returns to investors
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