Blogs

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Book Review: ‘An Insider’s Guide to Place Branding- Shaping the identity and Reputation of Cities, Regions, and Countries.

May 14, 2021

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How can we make sure our cities, regions, and countries are attractive, our communities welcoming […]

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The case for Community Wildlife Conservancies Recovery

May 10, 2021

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That we are experiencing or about to experience a climate emergency is to many a […]

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The one thing to get Americans spending at your destination.

May 4, 2021

admin

The Stanford study goes on to state that the mouth seems particularly important in the United States partly because mouths are a critical part of conveying big smiles and for Americans, bigger smiles are better.

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Where in Africa do you want to go next?

Africa is calling.

Africa’s places and destinations are unique in nature. They have an image, an identity, and a distinct ambience. They carry a mix of experiences that stand out like the exotic fragrance of a single flower different from another.

Every nation, every county, every city has within it the power or the lack of it to affect business, careers, tourism, entertainment and investment in a positive or negative way. Our job is to create unique identities for places driven by their special offerings while managing their reputation so that they can deliver profit to businesses, attract the best talent, deliver memorable experiences to tourists and better returns to investors

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